Inocencio Pérez Iturbide

Calle Benito Juarez _SN, Ejido Lopez Mateos Municipio De Tenango de Doria Hidalgo 
771 353 4821   WA 

Otomi embroidery (bordados)

Covid-19 Sale


Please read the disclaimer below carefully before using the Feria Maestros del Arte (Feria)

website for COVID-19 SALES.


Por favor, lea atentamente el siguiente descargo de responsabilidad antes de usar la

página web de la Feria Maestros del Arte para VENTAS DE COVID-19.

To enlarge, click on the photo/descriptions / Para ampliar, haga clic en la foto/descripciones


Inocencio Pérez Iturbide is from Tenango de Doria, Hidalgo. This area of Mexico has rain for at least a third of the year, which makes cultivating the land difficult. This mountainous region has little usable farmland and so Inocencio’s maternal grandparents, José and Selerina, dedicated their lives to hand-embroidered textiles using ancestral techniques that were transmitted from generation to generation.

Inocencio’s mother learned this trade when she was approximately 12-years-old, and had the natural ability to re-create in multi-colored thread the figures she had observed in the mountain caves where shaman made offerings long ago. Capturing these Otomí images in her embroidery and giving them life, impressed others who would see her work.


When Inocenio was six-years-old, he started to imitate his mother’s work. As time went by, he began to perfect his own technique, and without realizing it, began to give his own special character to his work. It is considered so unique, that it would be difficult to replicate — his combination of colors and subject matter are unique to him. He takes great pride in preserving his art and culture and the work comes from his heart. His wife coordinates production, while Inocencio’s designs elaborate and bring the work to life.


The Feria assumes no responsibility for any sale made through the use of our website. Transactions should occur between the buyer and the artisan directly. In the event that a language issue arises, where buyer and/or the artisan need assistance, the Feria reserves the right to agree to assist in order to facilitate a sale. Information posted on Feria’s website has been provided by artisans and has been verified to the best of our abilities, however, we cannot guarantee that there are no mistakes or errors. When dealing with artisans, please be patient. Also, we recommend you use WhatsApp texting — this will expedite the sale’s process greatly as most artisans do not use email.

Buyers: We would appreciate feedback regarding your experience purchasing through the use of our website. Please text 331 098 4850 or email


La Feria no asume ninguna responsabilidad por cualquier venta realizada a través del uso de nuestro sitio web. Las transacciones deben realizarse entre el comprador y el artesano directamente. En el caso de que surja un problema de idioma, en el que el comprador y/o el artesano necesiten ayuda, la Feria se reserva el derecho de acordar la asistencia para facilitar la venta. La información publicada en el sitio web de la Feria ha sido proporcionada por los artesanos y ha sido verificada de la mejor manera posible, sin embargo, no podemos garantizar que no haya errores o equivocaciones. Cuando se trata de artesanos, por favor, tenga paciencia. Además, le recomendamos que utilice los mensajes de texto de WhatsApp, ya que esto agilizará enormemente el proceso de la venta, ya que la mayoría de los artesanos no utilizan el correo electrónico.


Compradores: Agradeceríamos recibir comentarios sobre su experiencia de compra a través del uso de nuestra página web. Por favor, envíen un mensaje de texto al 331 098 4850 o un correo electrónico a

Other Work


The Feria Maestros del Arte is a "heart show", not just another "art show". The Feria is a non-profit organization, both in Mexico and the U.S. that holds an exhibition of Mexican folk art yearly in November in Chapala, Jalisco, Mexico.

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