José Luis Cortez Hernández

Prol. A. Lopez Mateos #34
Col. El Zapote

Tonalá, Jalisco
333 690 3906, 
333 178 8260 WhatsApp


Covid-19 Sale


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website for COVID-19 SALES.


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página web de la Feria Maestros del Arte para VENTAS DE COVID-19.

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José Luis Cortéz Hernández was presented with the “Ángel Carranza Award" at the 2013 Premio Nacional de la Ceramica in Tlaquepaque by Presidente Enrique Peña Nieto. Along with the award, José was awarded $50,000 pesos. This award is named for Ángel Carranza Cortés, first recipient of the award, and has been awarded a total of 17 times, 13 of which have been to potters from either Tonalá or Tlaquepaque. It is given for excellence in technique, materials, design and decoration.

The governor of Jalisco emphasized that Jalisco is known for the quality and creativity of its art and should be considered as a living history of the country and must be supported by the government to aid artisans in continuing their work and find sales outlets for them.

Presidente Peña Nieto said that his visit to Tlaquepaque was a promise he made in his campaign to support Mexico’s artisans. Mexico is wealthy in its handicrafts and the artists who create with their hands, minds and hearts project peace and tranquility to the rest of the world.

José has been working with clay half of his life. Married to Irma, he has studied with the great Salvador Vázquez Carmona and has risen to become a true master of bruñido (burnished) pottery. His elegant designs and pottery forms originate from his creative imagination. When I asked him where he got his inspiration, he said, "I just feel the shape as I work with the clay."

Where does he get his clay? Near Tonalá lie deposits of black, white and red clay with varying proportions of silica. He pays a fee to extract great chunks of clay from this area. Once home, the chunks are broken up, ground into a powder and then sifted to removed impurities. Next water is added and the clay begins to "ferment" covered with plastic and set aside for several months.

Smoothed with stones after drying, a slip of pigment is applied to seal the pores of the clay as well as provide a background color. The paints are made by mixing clays and adding earth pigments.

After the slip has dried and the paints are mixed, the decoration (palmeado) is ready to begin. With an ensemble of brushes, some of animal hair, he begins with great skill painting the designs he is so well known for. The final burnishing may take a very long time in that the colors must be fixed well on the pot so they do not fade during the firing.


The Feria assumes no responsibility for any sale made through the use of our website. Transactions should occur between the buyer and the artisan directly. In the event that a language issue arises, where buyer and/or the artisan need assistance, the Feria reserves the right to agree to assist in order to facilitate a sale. Information posted on Feria’s website has been provided by artisans and has been verified to the best of our abilities, however, we cannot guarantee that there are no mistakes or errors. When dealing with artisans, please be patient. Also, we recommend you use WhatsApp texting — this will expedite the sale’s process greatly as most artisans do not use email.

Buyers: We would appreciate feedback regarding your experience purchasing through the use of our website. Please text 331 098 4850 or email


La Feria no asume ninguna responsabilidad por cualquier venta realizada a través del uso de nuestro sitio web. Las transacciones deben realizarse entre el comprador y el artesano directamente. En el caso de que surja un problema de idioma, en el que el comprador y/o el artesano necesiten ayuda, la Feria se reserva el derecho de acordar la asistencia para facilitar la venta. La información publicada en el sitio web de la Feria ha sido proporcionada por los artesanos y ha sido verificada de la mejor manera posible, sin embargo, no podemos garantizar que no haya errores o equivocaciones. Cuando se trata de artesanos, por favor, tenga paciencia. Además, le recomendamos que utilice los mensajes de texto de WhatsApp, ya que esto agilizará enormemente el proceso de la venta, ya que la mayoría de los artesanos no utilizan el correo electrónico.


Compradores: Agradeceríamos recibir comentarios sobre su experiencia de compra a través del uso de nuestra página web. Por favor, envíen un mensaje de texto al 331 098 4850 o un correo electrónico a

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