Mexico's artistic traditions are disappearing at an alarming rate. Artisans need opportunities to sell their work. The Feria offers them a place to do so free of charge: the artisans don't pay for space, the Feria pays for transportation and finds them hosts with local residents for the three days of the show. For some artisans, the sales they make at the Feria represent a large part of their annual income.
Feria Maestros del Arte promotes a wide range of Mexican folk art . . . "world-class," "promising," "innovative" and "traditional" . . . and offers folk and indigenous artisans a platform to access the market. The selection criteria for artisans is based on the merit and quality of their work, as well as their ability to continue to produce it. Traditional folk art reflects shared cultural aesthetics and traditions, however, for the purposes of the Feria, traditions are dynamic and traditional folk art can be both reactive and innovative for the times.
The Feria was created as a non-profit organization in Mexico and is also a 501(c) non-profit organization in the United States —run entirely by volunteers. We are in the process of applying for our donataria status in Mexico in order to provide tax-deductible receipts. Participating in the Feria offers artisans a life-changing opportunity — it opens up the world to them.
To preserve and promote Mexican folk art. We help preserve these art forms and the culture that produces them, providing artists with a place to sell their work to galleries, collectors, museums, etc. We promote regional and international awareness of the value of these endangered arts.
We build a greater global appreciation and expansion of Mexico's colorful craft traditions by:
Promoting education, economic opportunity and cultural sustainability of Mexican folk art.
Facilitating greater interest in tourism in Jalisco as an arts and cultural destination.
Working in cooperation with the Mexican community - artists, individuals, organizations and government - to expand awareness, knowledge and sales of Mexican popular art.